Strategic Planner


EXOS

2018-11-29 19:42:14

Job location Sunnyvale, California, United States

Job type: fulltime

Job industry: Community & Sport

Job description

Responsibilities

DAY-TO-DAY RESPONSIBILITIES

  • Work with our marketing leads and our data insights team to identify trends, behaviors, and research topics worth investigating further.
  • Use both desk and field research to unearth truths and unexpected insights about people as it relates to health, wellness, and other aspects of human performance.
  • Blend anthropology with ethnography. Use surveys and questionnaires, conduct un/focus groups, and perform in-depth interviews.
  • Craft narratives to walk others through the customer journey, which will likely include personas, experience maps, and videos from in-person interviews or customer intercepts to ensure certain learnings hit home.
  • Frame-up category, competition, culture, and customer in the form of positioning maps to identify white spaces.
  • Develop compelling, single-minded creative briefs and share with teams in a way that informs as much as it inspires.
  • Become BFFs with creatives by constantly sharing primary/secondary research and inspiration from around the world that leads to the development of delightful services, products, spaces, and marketing campaigns.
  • Evaluate creative ideas to ensure they nail the brief and, ultimately, address the insight you uncovered in your research.
  • Test concepts, copy, and designs as needed to check the temperature of your target audiences.
  • Present strategic ideas (i.e., what we need to do/say) while successfully teeing up creative teams to pitch creative concepts (i.e., how we're going to do/say it).

Qualifications

OUR IDEAL CANDIDATE PROFILE

  • You possess a deep, innate understanding of how to create experiences that people care about.
  • You are familiar with quantitative and qualitative research methodologies.
  • You use insights, analytics, and various tools of the planning craft to generate strategies that break through the clutter.
  • You get a kick out of designing surveys.
  • You have experience interviewing diverse populations in both large and small groups, performing field visits, and conducting usability studies (in-person or remote).
  • You are able to spot the difference between an observation and an insight.
  • You have experience with secondary research tools (e.g., Gartner, Kantar Millward Brown, Nielsen, Gallup, etc.) but have also spent time building your own custom toolbox of freely accessible databases, blogs, and offbeat URLs.
  • You can quickly segment groups of people and give them catchy names (e.g., Negative Nellys).
  • You love to position almost anything in a 2-by-2 grid, Venn diagram, or other geometric shape.
  • You find yourself doing Beautiful Mind things on surfaces you really shouldn't be writing on.
  • You love drawing brand houses.
  • You are a storyteller at your core who enjoys inspiring teams \u2013 especially creatives \u2013 with insights that lead to big ideas.
  • You are an excellent presenter who can adapt your message to a variety of audiences.
  • Your appetite for reading is insatiable \u2013 especially when it comes to business & cultural trends.
  • You are familiar with business design frameworks taught by the Stanford d.school and written about by IDEO, Strategyzer, Duarte, and Google Ventures among others.
  • You are a student of advertising and traditional brand planning concepts. In fact, when you hear the name Stephen King, you immediately think of JWT instead of The Shining.
  • You have an agency or service-side background and have helped move the needle for brands using traditional media, social media, digital marketing, event marketing, and content marketing.
  • You are able to travel as needed to conduct field research. The exact percentage of travel required will vary based on the research plans you develop.
  • Other (obvious) qualities:
    • You love collaborating with others to solve problems.
    • You are self-driven and have an entrepreneurial spirit.
    • You are able to adjust on the fly without getting tripped up.
    • You are passionate about helping others achieve their goals.


REQUIRED QUALIFICATIONS

  • You have at least 4 years of practical, hands-on work experience.
  • You graduated with a BA/BS degree in Anthropology, Social Sciences, Psychology, Human Factors, HCI/Computer Science, or a related field that has helped you transition into a planning career.
  • Understanding how you've worked on past projects will be a critical part of the initial vetting process, so we're asking all candidates to share any relevant artifacts (e.g., case studies, slide decks, briefs, personas, customer journeys, etc.) to give us a better sense of your skills.


We are an equal opportunity employer

EXOS is proud to be an affirmative action / equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state, or federal laws. EXOS provides reasonable accommodation to employees and applicants for employment who have disabilities. You may request reasonable accommodation, in writing, by reaching out to our People Operations department at :

Attention : People Operations, Accommodations

2629 E. Rose Garden Ln.

Phoenix, AZ 85050

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