Senior Media Planning Strategist, Vice President


2018-08-02 06:35:12

Job location San Francisco, California, United States

Job type: fulltime

Job industry: Advert / Media / Entertainment

Job description

The company operates within the financial industry.

  • Develop and present strategic recommendations on advertising media campaigns that align to the Bank's business goals and support our various lines of business
  • Manage external agencies in the day to day support of media planning activity, providing clear direction and ensuring that plans will meet the marketing plan objectives prior to presentation to internal stakeholders
  • Responsible for the planning, buying and optimization of bank's paid media, including TV, Radio, Print, Out-of-Home and digital channels
  • Monitor plan implementation to ensure that media is placed correctly and manage make good needs and plan revisions as they arise
  • Continue to refine rate card benchmark analysis and ensure that agency is held accountable to achieving the best rates for the Bank Partner closely with the advertising team to align media recommendations with creative availability and lead times
  • Conduct in depth analysis of competitive media spend and provide thought leadership on trends
  • 10+ years of experience in marketing/advertising with a focus on media planning and execution
  • Experience on both the agency and client side of advertising strongly preferred, including the management of agency partners and/or media reps
  • Minimum of 3 years financial services experience is recommended (or experience in another highly regulated industry)
  • Strong, clear and compelling communication skills that are leveraged in presentations and POVs
  • Excellent project management skills which are required to ensure timely delivery of recommendations and plans
  • Strong analytical and critical thinking skills
  • Ability to think "outside of the box" to solve complex problems and bring forth recommendations that will best meet the marketing plan objectives
  • Leadership Skills
  • Proven track record of success in developing, championing and stewarding fully integrated media campaigns
  • High degree of business acumen, flexibility and comfort with change
  • Strong leadership skills and ability to motivate and inspire others/effect change

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