Senior Business Analyst


Omair Ahmad

2018-11-07 04:55:31

Job location London City, Greater London, United Kingdom

Job type: fulltime

Job industry: Science & Technology

Job description

Elsevier is a global information analytics company that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity.

We serve the research, academic, and clinical communities through the application of technology and analytics to content. In this way, we empower those communities to contribute to social progress, enhance human well-being, and to share and expand the breadth of human knowledge.

We are seeking a talented and self-motivated Senior Business Analyst with a developed career in marketing (ideally marketing automation) who has operated within a cross-functional product development environment. The role will be joining a new agile team to help innovate, improve and deliver all aspects of existing marketing campaigns and new global campaigns across the entire Elsevier portfolio.

This is an exciting opportunity to play a leading role in changing the way marketing automation is delivered across the company. The role will devise and configure workflows to build the dashboards enabling the business to leverage Adobe capabilities for marketing segmentation and the Analytics suite for customer usage & behavior patterns and trends.

This is a senior-level position that will operate within Technology function and work across Elsevier's global marketing teams, supporting multiple complex assigned projects aimed at delivering Marketing solutions and services that meet company cost, quality, and strategic targets. The role will predominately focus on gathering and analyzing work group data, defining current processes and requirements, researching best practices, and identifying and documenting process improvements and functional specifications.

You will:

  • Work with global business stakeholder to understand the commercial goals and drivers, in order to create a shared vision for meeting marketing needs
  • Elicit requirements and decompose complex problems into coherent features, products and projects within the Adobe platform
  • Write clear user stories for the development team to deliver marketing requirements
  • Produce any necessary documentation, for example acceptance criteria on stories and knowledge share documentation within the global Marketing Technology team
  • Work closely with developers, QA's and user experience designers to ensure that user stories are clear, concise and complete
  • Liaise closely with business stakeholder on a daily basis to represent their marketing requirements
  • Follow established business processes, protocols, and quality standards in the development and deployment of complex solutions.
  • Maintain stakeholder expectations and raise appropriate issues to project managers as necessary.
  • Develop "trusted advisor" relationship with senior stakeholders through effective communication and efficient, quality execution on projects
  • Set up best practice ways of working to support delivery
  • Help to guide the overall development process in order to improve quality and flow of marketing campaigns
  • Identify and document process improvements and functional specifications based on research of best practices and analysis of work group data.

You have:

  • Demonstrable experience in analytics and digital marketing measurement, ideally with Adobe or other marketing platforms
  • Broad understanding of software development methodologies, platforms, tools, and languages.
  • Experience in the use of analytics to measure impact of campaigns across social media, web, email marketing and SEO
  • Previous experience of working in an agile environment and using recognized development methodology; e.g., Agile, SCRUM, and KANBAN.
  • Strong analytical, problem solving and critical thinking skills
  • Ability to deliver projects in parallel by effective prioritization
  • Ability to get buy-in and resolve conflicts when working with business stakeholders
  • A positive approach with an emphasis on collaboration and good execution
  • Good networking and social skills
  • A strong knowledge of conceptual data modeling, UML modeling, data flows, data analysis, and data processing, preferred
  • Proven track record of gathering business requirements and translating them into user stories/functional specifications, gained on projects of considerable scale and/or complexity.
  • Ability to maintain automated test scripts.
  • Broad understanding of software development methodologies.
  • Strong facilitation skills; ability to facilitate workshops with all staff levels.
  • Strong communication skills that allow for effective communication across all levels of the organization and strong customer service skills
  • Written communication skills including process documentation.
  • IT research, software analysis, and design skills.
  • Ability to guide and mentor less-experienced team members.
  • Proficient in documenting As-Is and To-Be processes.
  • Broad technical understanding across various methodologies, platforms, tools, and languages.
  • Advanced problem-solving experience involving identifying, researching, and coordinating the resources necessary to effectively troubleshoot/diagnose complex project issues; prior success translating findings into alternatives/solutions; and identifying risks/impacts and schedule adjustments to facilitate management decision-making.
  • Strong interpersonal, communication, and presentation skills applicable to a wide audience including senior and executive management, customers, etc., including diction/terminology and presenting information in a concise and effective manner to clients, management, and various departments using assorted communication mediums.

Elsevier empowers professionals and institutions to realize the potential of information to improve academic, corporate, and clinical performance, expand human knowledge, and generate positive-often groundbreaking-outcomes in critical domains of human endeavor.

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