Ad Operations Associate


Engage:BDR

2019-12-06 21:18:35

Job location West Hollywood, California, United States

Job type: fulltime

Job industry: Sales & Marketing

Job description

Job Description

As an Ad Operations Associate, your team oversees the success and monetization of media inventory on a daily basis. This includes, but it not limited to the following:

Must Haves:

- Highly proficient in Microsoft excel

- Extremely detail oriented- candidate will be calculating billable amounts for finance.

- Experienced in Yield management/Margin optimization

Marketplace Management

  • Optimization - Review server reports, analyze data, and make suggestions to improve performance
  • Inventory mapping - Determining proper mapping for publisher tags, setting price floors, whitelisting and blacklisting non-filling inventory.
  • Pacing and Delivery - Increasing and decreasing delivery caps while monitoring whitelists / blacklists as outlined by Account Managers
  • Margin Control - Ensuring correct floors are set, monitoring margins on a daily basis, adjusting price floors if needed to maintain baseline margin.
  • Communication - Communicating with Account Managers and Publisher Managers on delivery caps, restrictions, and fill rate improvement strategies
  • Overseeing the day to day success of campaigns - Overall platform management on both Advertiser and Publisher levels

Data Analysis

  • Report Consolidation - Running 3rd party reports and cross referencing with internal numbers
  • Margin Assessment - Checking for discrepancies and technical issues preventing from data alignment on a daily / weekly basis
  • Working closely with internal sales and supply team - Notifying internal team about issues and potential opportunities to increase revenue.
  • Mapping and whitelisting A-domain responses from DSP buyers
  • Measuring and reporting on SSP/DSP discrepancies.
  • Aggregating IVT reports by supply source and distributing to the account owner for action.
  • AQ/TQ usage monitoring
  • Identifying top revenue driving traffic sources and identifying opportunities for direct publisher integration.

Additional Desired Skills

  • Basic Ad Ops Knowledge - Experience with HTML, Flash, and JavaScript
  • Troubleshooting - Experience with cross-platform servers which use VAST / VPAID or other XML based file formats
  • Server Responses - Experience with HTTP response codes and headers

We Offer:

  • Competitive Salary
  • Health and Dental Insurance Benefits
  • 401 (k) Plan
  • Unlimited Vacation
  • Inform a friend!

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