Sr. Mgr - Strategy, Analytics & Marketing
The Aspire Group
Atlanta, Georgia, United States
Job type: fulltime
Job industry: Community & Sport
Job Title: Senior Manager, Strategy, Analytics and Marketing
Reports To: CEO
Who We Are & What We Are About:
Recognized by Forbes as one of the Top 10 Best Places to Work in Sports, The Aspire Group is a global sport and entertainment marketing firm that created the outsourced Ticket Marketing, Sales and Service niche, revolutionizing the world of sport and in particular United States Intercollegiate Athletics. As industry leaders, we strive to create the best practices of tomorrow that we call "Next-Practices" within our strategic consulting and research; ticketing, marketing and revenue enhancement; and sports investment optimization capabilities. Headquartered in the vibrant Buckhead/Midtown area of Atlanta, Aspire has partnered with over 255 sport and entertainment properties in our eleven year + history, many of whom are global iconic brands, with a particular focus on collegiate athletics and professional team sports. For more information regarding our growth-oriented company, please visit our website at .
The Senior Manager of Strategy, Analytics and Marketing ("SAM") will play a critical role within The Aspire Group's headquarters in bringing together what are currently three distinct functions - Strategic Consulting & Research; Analytics; and Marketing (both internal and external).
Within the newly formed SAM department, the Strategic Consulting and Research arm is responsible for conducting Aspire's research and consulting projects for clients including but not limited to market research, fan research, and pricing and packaging studies. The Analytics arm is responsible for internally tracking critical revenue and efficiency analytics, particularly sales performance statistics and lead/conversion effectiveness. Finally, the Marketing arm is responsible for all internal and external marketing for Aspire including Aspire's website, social media content, internal newsletter, and external publications such as white papers, press releases, presentations for appropriate conferences, etc. to continue to grow Aspire's brand strength in all areas.
While the role is primarily research based, the Senior Manager of SAM is responsible for overseeing and guiding the strategy and ensuring effective execution for all three departments. The ideal candidate must be a talented leader, eager to create and spearhead projects, and willing to mentor staff across all three areas. The Senior Manager's role is to lead the department in utilizing insights uncovered through research and analytics to create effective marketing strategies for Aspire and clients.
The ideal candidate does not have to be an expert, nor fully skilled in all the three functional areas outlined within the job description. However, the selected candidate must be eager to learn and grow in all areas.
Essential Duties and Responsibilities:
The Senior Manager of SAM will develop a synergistic department and be responsible for successful execution across the following functions:
Strategic Consulting and Research
Marketing and Social Media
o Prepares, publishes and maintains content on the Aspire website.
o Coordinates the creation and publication of social media content for Facebook, Twitter, Instagram, and LinkedIn and others.
o Prepares email newsletters and company announcements.
o Assembles assets for the website, writes and/or edits content and copy for the website; coordinating images for the website(s) including media requests in conjunction with other departments or Aspire partners.
o Monitors the performance of Aspire's website and digital marketing and recommends optimization and enhancement opportunities.
o Develops press releases.
o Handles all logistics in regard to Aspire's sponsorship and presentations at major industry conferences.
Knowledge and Skills Required: