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Senior Product Manager/ Product Manager (Integrated Solution)


Bank Of China (Hong Kong) Limited

2020-09-25 22:02:01

Job location Hong Kong, Hong Kong, Hong Kong

Job type: fulltime

Job industry: Other

Job description

Responsibilities:

  • Plan, organize and implement marketing campaigns to promote the products and services of Transaction Banking
  • Evaluate and analyze the effectiveness of advertisements and the preference of audience
  • Work and liaise with advertising suppliers and media for promotion materials (internet, video, posters etc.) / promotion plans for targeted customers in Hong Kong, Guangdong-Hong Kong-Macao greater bay area and Southeast Asia
  • Prepare external news and publications to facilitate and promote business development
  • Organize corporate promotion events, forums and etc.

Requirements:
  • Degree holder with major in Advertising, Journalism, Marketing, Marketing Psychology or related disciplines
  • 2-5 years' experience in brand promotion, public relations, marketing, advertising, preferably in banking / financial sectors
  • Basic knowledge of commercial banking and corporate finance
  • Be a good team player, creative with excellent communication and negotiation skills
  • Good command of both written and spoken English and Cantonese. Fluent in Mandarin is a must
  • Proficiency in MS Word, Excel and PowerPoint. Sound knowledge in Video or WeChat editing software would be an advantage

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