Lead, GTM Virtual Execution


Under Armour

2018-12-11 16:54:01

Job location Baltimore, Maryland, United States

Job type: fulltime

Job industry: Community & Sport

Job description

Summary: As Lead, GTM Virtual Execution and part of the strategic Go to Market Team you will own the use of virtual technology to support Under Armour's GTM process execution through all regions and channels. You will ensure the use of virtual technology during GTM is aligned on and understood by all functions and regions. You will also be responsible for driving business requirements alignment to drive new virtual technology capabilities.

Essential Duties and Responsibilities include but are not limited to the following:

  • Ownership of the application of virtual technology to support Under Armour's GTM process & channel execution
  • Become the go-to resource for all topics relating to the use of virtual technology in the GTM process & channel execution
  • Drive alignment on where and when virtual technology is needed to support throughout the GTM process & channel execution
  • Drive workflows within business process and technology projects that involve expanding or implementing virtual technology within the GTM process & channel execution
  • Ensure coordination between cross-functional and cross-regional teams during GTM process as it pertains to virtual technology
  • Ensure teammates are trained on how to utilize virtual technology in the GTM process & channel execution
  • Help identify additional skillsets and technologies needed to support the integration of virtual technology into the GTM process and execution
  • Work with technology and business leadership to create multi-year plans for the continued development of Under Armour's suite of virtual technology to support the GTM process
  • Act as the point of connection for the strategic GTM team to project involving virtual technology and its use in other areas of the business including Under Armour's 3D Program


Attributes of Ideal Candidate: include but are not limited to the following:

  • Bachelor's Degree
  • 6+ years' work experience in a high-growth dynamic operating environment
  • Experience with IT systems and system implementation
  • Experience working with both IT and non-IT business units
  • Experience in the Footwear/Apparel industry
  • Innovative mindset
  • Comfortable working with teammates at all levels of the organization
  • Digital Transformation experience
  • Excellent written and verbal communication skills along with the ability to clearly communicate thoughts appropriately to key stakeholders/clients


At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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