Influencer Marketing Manager
ChicExecs PR & Branding Agency
San Marcos, California, United States
Job type: fulltime
Job industry: Sales & Marketing
ChicExecs, a brand development firm now has an opening in our San Marcos office. ChicExecs is looking for a full-time Influencer Marketing Manager with a proven history of successfully working with traditional celebrities & social media influencers to support national marketing campaigns. The ideal candidate will have previously worked at a PR or social media marketing agency and have experience or and relationships with key influencers.
This position is client-facing position and is responsible for developing strategy, managing programs, procuring influencers and providing on-going counsel. We are a team and you will be working closely with all of the different departments: PR, social media and retail strategy. The ideal candidate must have a strong ability to multi-task and independently problem-solve in a fast-paced environment.
•Manage the social media and influencer team.
•Develop influencer marketing strategies & programs for key clients. Establish goals and objectives, along with key success metrics for each program
•Identify target influencer profiles in key categories & deliverables to attain client success
•Lead research efforts to identify appropriate influencer candidates
•Oversee outreach, negotiation and procurement of influencers
•Management of all influencer deliverables
•Development of weekly and monthly reporting
•Identify influencer opportunities to be leveraged with other business units
•Understanding & enforcement of proper FTC disclosures
•Stay on top of industry trends & PR/social media advancements
•Strategy Development: Proven success in developing impactful influencer programs & reporting success
•Influencer Outreach: Experience identifying, securing & managing influencers for consumer facing national brands
•Social Media: Robust understanding of social media platforms & analytics
•Writing & Communication: Must have strong written & verbal communication skills. Ability to communicate effectively both externally with clients & internally with peers
•Self-Starter: Ability to thrive independently in a fast-paced & deadline-driven environment
•Creativity: Imagination to develop newsworthy PR campaign strategies & promotions that will resonate with target audiences
•Organization: Ability to handle multiple campaigns for several clients simultaneously, while maintaining quality of work