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Human Insights Manager


Procter & Gamble

2020-07-06 12:30:03

Job location Bern, Bern, Switzerland

Job type: fulltime

Job industry: I.T. & Communications

Job description

We're looking for a candidate to fill this position in an exciting company.

  • Defining consumers through personas/archetypes, JTBD frameworks, journey maps and other tangible and compelling frameworks;
  • Enabling and advocating for consumer empathy across the organization through ongoing immersions with consumers, helping build the skills and confidence of the organization;
  • Synthesizing disparate inputs and train the organization to move from abstract to concrete insights, driving clarity, detail and refinement to our strategies and offerings;
  • Communicating consumer needs, principles and designs through artifacts, presentations and prototypes to develop and influence meaningful brand strategies
  • Building internal training and development to enable our business to lead and inspire cross-functional teams to explore and understand our consumers experiences and unmet needs.
  • An MSc in Human Factors, Anthropology, Cognitive Psychology, Cognitive Sciences, Human Centered Design or similar field. Ph.D. considered a plus;
  • Passionate, curious researcher with strong observational and analytical skills;
  • Ability to deliver sound, genuine insights and strategic recommendations against defined business objectives;
  • Exceptional written, visual and verbal communication skills;
  • Experience in a variety of methodologies, including qualitative (e.g. ethnography, consumer journeys, online consumer panels, IDIs, JTBD, metaphor elicitation) and quantitative (idea testing, implicit testing and tracking) research;
  • Experience partnering with third-party research agencies;
  • Desired for Experienced candidates: Experience translating business questions into appropriately scoped and resourced research plans, Demonstrated skills in human insights generation & activation and excellence in storytelling;
  • Creativity, Innovation, Initiative, Follow-Through, Strong written and verbal communication and priority setting skills;
  • Ability to contribute and influence across levels and functions;
  • Ability and willingness to travel.

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