Content Marketing Manager
San Francisco, California, United States
Job type: fulltime
Job industry: Community & Sport
About Skillz: Today, people spend more time playing video games than they do playing all physical sports, and eSports are poised to become bigger than the NFL, NBA, MLB and NHL combined. Skillz provides the technology that powers an eSports industry forecast to exceed as much as $40 billion in revenue by 2020. As the eSports provider for over 8,000 game developers, Skillz enables any mobile game to be turned into a competitive eSport that can also be broadcast on major streaming sites like Twitch and YouTube. We do this by integrating our unique layer of code directly into a mobile app, which activates our end-to-end tournament administration and other important features like player matching, anti-cheating mechanisms, customer support and a built-in loyalty program. Using our patented technology stack, we've already hosted more than 500 million tournaments for 15 million players around the world. Skillz has raised over $53 million in funding from sources including Telstra, Liberty Global, and the owners of the New England Patriots, Milwaukee Bucks, New York Mets and Sacramento Kings. In our quest to make gaming better for players and developers, we're looking for savvy, driven and enthusiastic teammates to help us build the future of sports. If you're excited about defining a multibillion dollar industry, building an awesome product, or working with cutting-edge technology, Skillz just might be for you! Our Culture: We are true believers in electronic sports, so don't be surprised if you see us playing mobile games at our desks or in the kitchen. At Skillz, this type of behavior is encouraged! You can also catch us at our weekly game nights playing anything from Super Mario Kart to Codenames over dinner, while discussing new technologies or brainstorming ideas to improve our business. Not a "gamer"? Don't worry about it. Every Skillzian brings a unique perspective to the team, and we bond over plenty of activities that don't involve games. We're working to build a truly groundbreaking company, and we want top-notch people to join us in that mission. As the creators and leaders of a new marketplace, we work with a "do whatever it takes" mentality, and frankly, we get the job done! Our team is comprised of passionate, intelligent and creative individuals who consistently seek out new challenges and knowledge. We embrace out-of-the-box strategies to propel our business forward, and foster a culture where every person's voice is heard. Our team comes from diverse backgrounds, and our leaders have a strong history of funding and building successful enterprises. If you're up for the challenge, we'd love to meet you. What You'll Do: Do you enjoy the challenge of engaging and communicating with multiple audiences, taking complex topics and making them simple via various types of media? We're looking for a prolific and talented content creator to write, design, and produce various types of downloadable content and sales enablement materials, to expand our company's digital footprint, awareness, and leads. This role requires a high level of creativity, attention to detail, and project management skills. As a Content Marketing Manager, you will be an integral member of the Developer Marketing team. In this cross-functional position, you'll collaborate with product managers, sales professionals, external influencers, and industry experts to produce written and visual content that meets the needs of both key stakeholders and our audience. Specific Duties Include: Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion Drive leads, subscribers, awareness, and/or other important metrics, through content such as eBooks, landing pages, email nurturing sequences, blog posts, case studies, ads for paid search and display, research reports, whitepapers, webinar scripts, infographics, web pages, newsletters, guides, and any relevant graphics/illustrations Review content and recommend usability improvements, including content clarity, brevity, subject lines, calls-to-action, and streamlined online navigation Develop and maintain a rich content and editorial calendar, as well as plan for future content needs based on audience data and feedback metrics Proactively recognize opportunities to reuse, repackage, and optimize content to maximize return on the company's content investment Editorial calendar and organization workflows must be developed and managed Measurement and optimization of content will be required on a regular and ongoing basis Your Skillz: BA/BS and 2+ years of experience in content creation/brand marketing Professional experience as part of a marketing team, preferably for the B2B/enterprise technology market segment; gaming environment a plus Outstanding writing, editing, and proofreading skills, with the ability to communicate in many different voices to adapt to brand, audience, format, and purpose; Graphic design skills are a significant plus Portfolio of quality content, demonstrating versatility in content formats for which this role will be responsible A high level of creativity, attention to detail, and project management skills ROI focused and metrics-driven, with the ability to clearly articulate the measurable business goal behind the creation of a piece (or series) of content Editorial mindset that seeks to understand what audiences consume and how to create it Proficiency with Adobe Creative Suite (particularly Photoshop and Illustrator/InDesign; skills in Premiere Pro or other video-editing software are a definite plus) Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales A dual-minded approach: You're highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions. Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance.