AVP, Marketing - Verti Insurance (Webster, MA)
Webster, Massachusetts, United States
Job type: fulltime
Job industry: Insurance & Superannuation
MAPFRE Insurance is a forward thinking insurance company offering friendly service from over 2,000 professionals focused on taking care of you and your family. For decades, MAPFRE Insurance has been protecting families and their possessions with quality insurance coverage and a strong commitment to service excellence., MAPFRE is committed to recognizing our employees as our most valuable resource. We know our employees are the foundation for our accomplishments. That's why we offer so many opportunities to share in the success they help us achieve., This Job Opening is already listed as one of your Interests. You cannot add the same Job Opening to your list of Interests more than one time. Responsible for identifying, evaluating and managing the marketing of a digital insurance company. Designs and oversees implementation of programs and policies to promote our brand, raise the attention of potential customers, leading to premium volume increases and stronger customer retention. The primary functions are: Define the customer acquisition investment level through the annual acquisition budget, based on customer acquisition cost vs estimated customer lifetime value Develop an umbrella creative concept Design seasonality strategy Manage channel mix to optimize performance Develop new incoming channels, with special attention to referrals Develop strategic segmentations and their correspondent creativities and journeys Consider non digital actions/pilots for brand awareness Overall focus is to develop a new brand with the use of targeted online media and leveraging customer reviews. Marketing investment will be performance oriented. Heavy use of data an metrics is expected. * Education: Bachelor's Degree or professional level of knowledge in a specialized field, or equivalent related experience preferred. * Experience: 9 - 11 years or Bachelor's Degree equivalent plus 11 - 13 years. * Knowledge: Extensive level of professional knowledge in field across multiple disciplines and broad business segment. Extensive knowledge of management practices. * Decision Making: Decisions have a significant impact on results for a major portion of a company. Interprets and operationalizes company policies. Determines organizational objectives; sets policy. Responsible for operations of major significance to the organization. Decisions potentially affect financial, employee, or public relations standing of the company or a major business segment. * Problems are abstract and impact multiple functions and portions of the company. * Supervision Received: Work is received in objective-oriented terms, with an emphasis on strategic as well as more near-term priorities. Work is reviewed from a strategic, relatively long-term perspective against major objectives. * Leadership: Manages multiple functions, typically via subordinate managers, or manages an exceptionally high impact function. Develops and communicates function organizational vision. Ensures that overall organizational objectives, budgets, schedules, and performance standards are realistically set and attained. * Problem Solving /Operations/Direct Work Involvement: May have overall responsibility for the operation of a major profit center or segment of the company. Reallocates resources as required to meet goals. * Client Contacts: Represents the organization as prime internal and external contact regarding issues of major importance to the organization. Conducts briefings for both internal and external top management. Develops solutions to complex problems which require the regular use of innovation. Ensures that solutions are effective in meeting organizational objectives, leveraging metrics and data. Questions problem definition to address underlying issues. Extensive level of professional knowledge in field across multiple disciplines and business segments related to financial services. Direct insurance experience is a plus. Demonstrated flexibility and capacity for creative thinking. Possess an entrepreneurial focus and ability to thrive in that type of environment. Possess a strong customer centric focus. Ability to see the big picture and relate areas of focus to the overall corporate goals, both short and long term. Ability to manage and prioritize complex, changing workloads in a challenging and developing business and technical environment. Capacity to rapidly learn and quickly absorb new business concepts and technologies and apply that knowledge to ongoing efforts and plans. Excellent organizational skills with the ability to plan, organize, delegate and control work. Ability to understand legal and regulatory requirements and business drivers and priorities, and integrate these requirements into the overall process and system operations. Ability to lead a group and, at the same time, work within a larger team to accomplish aggressive, common goals. Strong negotiation, conflict resolution, and influencing skills. Ability to assess risks and exposures, identify options and alternatives, make decisions, and implement corrective actions quickly. Demonstrated skills in diplomacy, confidence, persuasiveness, enthusiasm and verbal skills. Ability to promote and build a team atmosphere, motivating team members. Proven analytical, problem solving, and decision making abilities. Excellent written and oral presentation skills to all levels. Excellent interpersonal, consultative, coaching, communication, and negotiation skills. If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the MAPFRE Insurance Talent Acquisition team at .