Account Executive

AutoAd Group

2019-11-19 17:17:05

Job location West Palm Beach, Florida, United States

Job type: fulltime

Job industry: Accounting

Job description

Objective: To develop and execute an overall marketing plan per client that drives market awareness, brands the store in a way that separates it from the competition and delivers showroom, website and phone traffic for both sales and service in the most efficient and strategic way possible. Position Requirements: This position requires a developed skill set in leading a team.The AE is held ultimately accountable for all projects from concept through completion no matter how big or small. Success largely depends on effective time management and getting the most out of each member of the team.Clear and concise communication with clients and agency staff, along with proper delegation of responsibilities within Account Executive team and agency departments, is key to success in this position. Responsibilities: Meet with Managing Partners/General Managers and Service Directors on a regular basis and come prepared to these meetings with standard assessment package determined by Director of Client ServicesHave an understanding of dealership historical data as far as sales, traffic and lead counts from our dashboard and website traffic reports from GA. This information is readily accessible and will be used in creating present day strategyHave an understanding of market and competitor data through monthly and quarterly franchise reporting.Know what the factory expectations are of your dealer and where your dealer currently stands. Through constant communication with Dealer Principal, maintain a solid understanding of current dealership inventory, sales process and staffing issues.This will be taken into consideration when developing present day strategy.Develop and maintain an overall media strategy (traditional, digital, grassroots, social, etc.) taking into account two bullet points above along with quarterly and yearly goalsExecute the advertising plan with the use of agency assets and vendor partners.This includes an overall creative strategy and overseeing the execution. Oversee, train and clearly communicate expectations to Junior AE assigned to your teamEvaluate expectations and outline goals for marketing plans. Measure ROI on a consistent basis.Every channel/medium used in a plan can be measured and the AE is expected to receive and understand reporting from each channel.Maintain an accurate budget by clear communication with Dealer Principal and receiving ad pivots from dealership controller.Have an understanding of what each line item on that budget represents.Ensure all state and manufacturer compliance rules are abided by and all co-op dollars are being used efficiently and submitted properly in a timely manner.Stay current on industry trends and what vendors are in the space and what they doUnderstand what your competitors are doing by completing an analysis on a quarterly basis, paying particular attention to online reputation of your store compared to the marketKnow how and where to delegate website issues, i.e. troubleshooting inventory feed breakdowns, dynamic number insertion problems, etc.Manage vendor transitions across multiple channels, i.e. website providers, call tracking vendors, PPC vendors, etc.Ensure all vendors in use have a blanket legal agreement approved through AMSI About our Company: Automotive Advertising Group is a fast paced, mid-sized in-house advertising agency affiliated with one of the largest privately- owned Automotive Dealership groups in the US.Our entrepreneurial atmosphere offers an exciting opportunity where personal motivation is rewarded.We offer training and development, professional environment. Equal opportunity employer and drug-free workplace. We offer competitive salary, excellent benefits including 401(k) with Company match, as well as vacation and paid holidays. Please forward your resume and salary requirements for consideration

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